CROSSING THE GROCERY E-COMMERCE RUBICON

WHY 2018 WAS THE POINT OF NO RETURN FOR ONLINE GROCERY & WHAT THIS YEAR MEANS FOR THE FUTURE

After years of skepticism in an industry that’s been long underpenetrated by e-commerce, 2018 was the year that U.S. retailers mobilized and made their first significant investments in online grocery. We decided to zero in on the facts and analyze some of the biggest drivers of online grocery.

In this report, we cover:

  • The explosive roll-out of curbside pickup and same-day delivery
  • The significant investments U.S. grocery retailers made in 2018
  • The importance of speed and same-day fulfillment
  • The profitability problem & why dark stores aren’t the answer

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