Avital joined Fabric in 2017 and leads all of Fabric’s commercial and operational activities in Israel.

Avital has over 10 years of experience running complex operations in and out of Fabric. She led and built the operation from ground up for Juno, a ride-sharing app that has since been acquired by Gett, and ran the New York operation for Instacart. She also spent over four years as a Project Leader at the Boston Consulting Group where she focused on customer excellence and operations for Fortune 100 companies.

Avital holds a Bachelor of Arts in Politics, Philosophy, and Economics from the Hebrew University and an MBA from Harvard Business School.