THE IMPACT OF COVID-19 ON ONLINE GROCERY
Why the coronavirus pandemic in 2020 will change the grocery industry forever in the United States
The Covid-19 pandemic in the United States is causing an unprecedented surge in online grocery sales. We surveyed 1,000 consumers to learn exactly how their shopping behavior has changed and what this means for the future of online grocery.
In this report, we cover:
- Why online sales have already nearly doubled
- Which % of online grocery shopping will stick once the crisis ends
- Why we think penetration will be at least 12% by the end of the year
- How grocers are rising to the challenge