Leadership

Elram Goren is CEO and co-founder of Fabric. He has led the company from its inception in 2015 through its first deployments and now is at the helm of its rapidly scaling operations.

Before co-founding Fabric, Elram served as a Major in the Israeli Defense Forces managing R&D teams and multidisciplinary operations in the Intelligence Technology Unit. He is a graduate of the elite Psagot Excellence Program.

Elram holds a Bachelor of Science in Physics and Electrical Engineering from the Technion-Israel Institute of Technology and an MBA from Tel Aviv University.

Ori co-founded Fabric in 2015 and leads the design and development of Fabric’s micro-fulfillment platform.

Before co-founding CommonSense, Ori served as a Major in the Israeli Air Force. As a Senior Project Manager and Head of Section, Ori specialized in operations research and optimizations of complex combat scenarios, for which he received the Air Force Commander Distinction Award. He is a graduate of the prestigious Talpiot Program.

Ori holds a Bachelor of Science in Physics and Mathematics from the Hebrew University and an MBA from Tel Aviv University.

Jack joined Fabric in 2018 and leads the company’s Operational Scale readiness, sites Planning and Deployment, Production, logistics & S.C., Program Management, Day to Day Service Operations and Global Tech. Support.

Before joining Fabric, Jack was EVP Global Human Resources for Stratasys, the global leader in 3D-printing solutions. Prior to that, Jack was COO of Better Place. Jack is a retired Brigadier General and served in the Israeli Air Force for 30 years.

Jack holds a Bachelor of Architecture from the Technion and a Master of Arts in Security and Diplomacy from Tel Aviv University.

Patrick Davis oversees Fabric’s financial operations and strategy.

Patrick has over 20 years of technology leadership experience, including 15 years of experience in subscription-based industries and infrastructure-as-a-service. He is leveraging his vast experience in cloud computing to lead the financial optimization of the company’s private and public network of micro-fulfillment centers.

Patrick holds a Bachelor of Science in Business and Accounting from the University of Oregon and an MBA from the University of California, Berkeley.

Wendy leads Fabric’s product strategy and program management efforts. She is a product strategist with a successful track record in architecting and building best-of-class retail products. Wendy has extensive knowledge of retail from supply chain planning, inventory category management, personalization, commerce, and distributed order management.

Prior to Fabric, Wendy served as the Chief Product Officer for SAP building its next generation Mobile AI Commerce product. Earlier, Wendy was CPO at OrderMotion, leading to a successful exit of its DOM SaaS platform to NetSuite and was with Limited Brands where she served as VP Technology for Victoria Secret working on its next-generation ecommerce and merchandising platforms.

Colin oversees the development and execution of Fabric’s commercial strategy. Colin has over 15 years of commercial leadership experience in recurring revenue models, spanning across several emerging technology sectors including last mile, identity access management and mobile.

Colin holds a Bachelor of Arts in Sociology from the University of California, Santa Barbara, and is an Adjunct Professor of Entrepreneurship at the University of Southern California, Marshall School of Business.

Avital joined Fabric in 2017 and leads all of Fabric’s commercial and operational activities in Israel.

Avital has over 10 years of experience running complex operations in and out of Fabric. She led and built the operation from ground up for Juno, a ride-sharing app that has since been acquired by Gett, and ran the New York operation for Instacart. She also spent over four years as a Project Leader at the Boston Consulting Group where she focused on customer excellence and operations for Fortune 100 companies.

Avital holds a Bachelor of Arts in Politics, Philosophy, and Economics from the Hebrew University and an MBA from Harvard Business School.

Shay is a co-founder of Fabric and leads all hardware, manufacturing, and deployment activities.

Before co-founding Fabric, Shay served as a Lieutenant Colonel in the Intelligence Technology Unit of the Israel Defense Forces where he managed hundreds of experts. Shay has led the development of multidisciplinary systems and complex projects, for which he received the prestigious Israel Defense prize.

Shay holds a Bachelor of Science in Mechanical Engineering from Ben Gurion University, a Master of Science in Biomechanics from Delaware University, and an MBA from the Tel Aviv University.

Hagai joined Fabric in 2018 and is currently leading the company’s Micro-Fulfillment Center delivery program and overall portfolio from initial sales to full ramp up.

Hagai has over 15 years of experience in leading complex projects and programs in various leading operation roles, serving in critical positions for scaling up companies from startups to corporate. Prior to joining Fabric, Hagai led engineering and project teams in high tech, hardware and software companies in the solar industry and managed mega projects design, construction and commissioning of over >$1B in total.

Hagai holds a Bachelor of science in mechanical engineering from the Tel Aviv University and an MBA from the Technion.

Since 2020, Michael Koch has served as the VP of Deployment for Fabric, an industry leading robotics driven micro-fulfillment company based in Israel. Michael’s team manages real estate strategy and sourcing, site concept and design, construction and maintenance of the company owned and partner facilities in the portfolio.

Michael began his career in the U.S. Marine Corps serving with distinction as a platoon sergeant in a line infantry raider unit from 1983 to 1993. Honorably discharged in 1993, Michael’s last tour after the Gulf War was at the University of Memphis, where he taught the ROTC corps of cadets. Throughout his military career, Michael earned awards for leadership and service over nearly 10 years of active duty.

Michael spent 28 years working for Fortune 500 companies such as Apple, Guess, Nextel, Samsung, and The Ritz-Carlton while living in Washington, D.C.; London, England; and Lugano, Switzerland. Michael studied at the University of Maryland, where he received a bachelor’s degree in architectural and design engineering.

Asaf Kotzer leads Fabric’s software team, overseeing all software-led aspects of Fabric’s micro-fulfillment solution.

Asaf has over 15 years of experience in tech, including 10 years of experience in SaaS and cloud technologies. Prior to joining Fabric, Asaf led agile teams in multiple startups in Tel Aviv and, following the acquisition of Soluto, served as VP of Engineering at Asurion.

Asaf holds a Bachelor of Science in Computer Science and Cognitive Science from the Hebrew University in Jerusalem.

Ran joined Fabric in 2017 and leads the technical operation for Fabric’s production sites: site commissioning, service, and support.
Ran has over 12 years of experience as a System Engineer in multidisciplinary platforms, including 10 years of experience in global integration and support.

Prior to joining Fabric, Ran led technical operations teams in Verint, Ophir Optronics, and a SAS product startup.
Ran holds a Bachelor of Science in Electrical & Computer Engineering and Applied Physics from the Hebrew University in Jerusalem.

Shiri has led Fabric’s product development efforts from its early proof-of-concept phase all the way through the launch, ramp-up, and scaling of our commercial micro-fulfillment centers.

Shiri has significant retail operations and consulting experience, having worked at Tesco for more than six years and launching several state-of-the-art fulfillment centers. Prior to her work as Head of Fulfillment Development, Shiri managed a Tesco superstore and a team of 170 people. She was named the Top New Talent Award by The Grocer in 2013.

Shiri holds a Bachelor of Arts in Business and IT from the College of Management Academic Studies and an MBA from INSEAD.

Niv Tamir leads Fabric’s Operations and Supply Chain teams responsible for Manufacturing Engineering, Quality, Planning, Procurement and Logistics.

Niv has over 20 years of experience in the high-tech sector, running both start-ups and global company-wide operational functions. Before joining Fabric, Niv led for 9 years the Operations in Gilat Satellite Networks, a public company leading global provider of satellite-based broadband communications. Prior to that Niv led the Manufacturing and Engineering at PrimeSense (acquired by Apple) and other Operations and Engineering rolls in start-up companies.

Niv holds a BSC in Industrial Engineering and Management from “Ariel University Center” and a Master of Business Administration from “The College of Management”

Terrell joined Fabric in 2020 and leads Fabric’s Customer Success Team to ensure our customers are achieving the strategic outcomes leveraging our suite of services and solutions.

Prior to joining Fabric, Terrell was Vice President of Operations & Customers Success for Israeli start up Trax Image Recognition. Prior to Trax, Terrell served as Vice President of Operations for Qmatic Corporation. Terrell has over 20 years of experience in Operations and Account Management experience in technology companies.

Terrell holds a Master of Information Technology Degree from American Intercontinental University and Bachelor of Science Degree from Murray State University.

Jonathan joined Fabric in 2019 and leads Fabric’s service operations team, where he leads all day to day fulfillment operation and service support related aspects of Fabric’s micro-fulfillment center service.

Jonathan has significant retail operations experience. Prior to joining Fabric he led operations and scale efforts for several food & beverage retail brands across the United States. He is now applying his vast retail operations experience toward preparing Fabric’s micro-fulfillment center operations for scale.

Jonathan holds a Bachelor of Arts in Economics from Harvard College.